When we think of SEO, we typically focus on the positive benefits such as financial freedom, job creation, and more.
Cool right? But that’s not the focus of this article. Get ready to dive deep into the dark side of SEO.
Reverse Reputation SEO
Do you have a few skeletons in the closest you’re trying to keep hidden from the internet? While Reputation SEO buries unflattering news stories, mugshots, and articles, reverse SEO brings all your junk to the first page of Google for the world to see, and haunt you forever. The worst part is, the SEO who’s deliberately bringing your skeletons to life doesn’t even need access to the website to get it ranked.
Change your name? No worries. Reverse SEO experts can get the content ranked for just about anything, including your new name, your business, or anything else without even having access to the website/s.
Politicians are known for deploying this strategy against their opponents who might have a less than flattering past.
Are you tired of that pesky competitor constantly beating you? Negative SEO is a shady practice that’s designed to knock a competitor off of Google. The idea behind this is to trick Google into thinking the attacked website is violating their Webmaster Guidelines resulting in a manual or algorithm action (penalty). Luckily, search engines like Google give us SEOs tools to fight against these types of shady attacks.
Black Hat SEO
Contrary to popular belief, Black Hat SEO doesn’t necessarily mean any violation of Google Webmaster Guidelines – it has to have the criminal and or malicious intent. One of the more popular Black Hat SEO hacks I’ve seen comes in the form of cloaking. For this, the attacker injects malicious code into a website that redirects users to a spam or scam website while serving search engine robots, the unhacked, original version. This tactic allows the targeted site in many cases, continue to rank while taking advantage of the traffic redirects
Lack of Experience
Last but not least, and depending on the situation less detrimental then the above examples are hiring an SEO who doesn’t know what they are doing. Typically, you run into this when shopping by price rather than experience.
One of the fastest ways to vet an SEO is to see if they can rank for themselves. Take whatever city is they’re located in and Google that plus SEO (i.e. Denver SEO). If they can’t rank themselves on the first page, then they probably can’t rank you either. Finally, don’t buy into the ‘we’re too busy working on our other clients’, typical excuse.
Until next time…