Denial of service attacks flood web services to crash them. Flooding is the more common form of Dos attack. This happens when the attacked system is overwhelmed by a large amount of traffic that the server is unable to handle.
While negative SEO attacks don’t overwhelm a webserver through the delivery of a large amount of traffic, they do overwhelm and fool search engines by creating tens of thousands if not millions of links pointed at the attacked website resulting in removal, or significant reduction in search engine result pages.
Several weeks ago I wrote a blog titled, “Does Negative SEO Work“? In this blog, I wrote about how a competitor initiated a negative SEO campaign against a Colorado business who was thriving. The negative SEO campaign worked causing millions of dollars in lost revenue.
NuLeaf Naturals is a Colorado business who sells CBD Oil. They were recently ranked as the FASTEST GROWING COMPANY IN COLORADO by Inc 5000, 11th Nationwide. So it’s fair to say, their success pissed off a competitor who then pointed thousands of low-quality websites with pornography focused anchor text designed to trick Google – and it worked. Google significantly reduced the rankings of a once-prominent thriving business.
Like a DOS attack, negative SEO works by continuing to hit a website with links, over and over until search engines like Google significantly demotes them in their search engine result pages.
Can you recover from a negative SEO attack? Absolutely. It takes a lot of hard work, time and dedication – but it can be done at a expense to the website owner.
In some cases, it’s even possible to find out who the attacker is and go after them civilly. Hopefully the judicial system catches up and enforces negative SEO attacks similar to how they would Dos attacks under something like the The Computer Crime and Intellectual Property Section of the US Department of Justice.